We don’t guess this audience.
Market research is how you stop guessing at the women’s football community. We have unrivalled access to it, and we turn it into intelligence brands can act on.
The Women's Football Fandom Report
More than 1,100 voices from across the women's game, fans, players, clubs and industry. It covers how the game gets consumed, the commercial pull of players, and the safety of women and LGBTQ+ fans in football spaces.
Download the current edition, and register for early access to the 2026 report landing in Q4.
Need more than the headline?
We run bespoke research projects sourced directly from our millions of followers, networks, focus groups and panels – all optimised by AI. If you need to pressure-test a campaign, size an opportunity, or understand a segment of this audience, we can go and ask them.
Tell us the question. We’ll design the study. Our verified voices will answer. Trusted voices from within the game, not personas built outside it.
Commission research →The SABStack
Our B2B newsletter breaks down what's actually moving in the women's game, the deals, the audience shifts, the cultural moments brands should know about. Written for marketers, not for the timeline.
Latest issues