She's A Baller

For too long, women's football was covered as an afterthought. We treat it as the main event, because that's what it is.

Origin

We started in 2019 because the women’s game needed its own space – not a column in someone else’s. Six years on, we’re Europe’s biggest independent publisher in the women’s game, and one of the biggest in the world. We cover it from cages and grassroots to the elite stage.

Trust

That community trust is what makes us valuable to the brands we partner with. We don’t switch on when there’s budget – we’re a daily presence. When a brand works with us, they’re borrowing a relationship we’ve spent years earning.

Where we are now

When we started, the question was whether the women’s game could hold an audience. That’s settled. It’s one of sport’s fastest-growing properties. Our job is to keep building the space this community deserves – and to be the partner brands trust to enter it. We’re just getting started.

01

Culture first

We come from the culture we cover. Every piece we make and every campaign we run has to earn its place with a community that can spot a fake instantly.

02

Access, not adjacency

We're embedded in the women's game — the players, the agents, the grassroots networks — not standing next to it hoping to be noticed.

03

Proof over noise

We back our instincts with research. Our fandom work means we can tell a brand what this audience actually thinks, not what everyone assumes.

04

Safe spaces

We take the safety and belonging of women and LGBTQ+ fans seriously — in our spaces and in the game. It shapes the work we say yes to.

Special Features

Beth Mead

Point of View

Lauren James

Point of View

Sarina Wiegman

Point of View

Katie McCabe

Point of View

Sonia Bompastor

Point of View

Lia Walti

Point of View

Grace Clinton

Point of View

Khiara Keating

Point of View